In 2017, former International model Cheryl Ross launches her premium skincare brand Minenssey. Cheryl Ross is an Australian skincare expert on the subject of medicinal properties found in natural ingredients and consults to celebrities, models, industry professionals and organisations worldwide.

When Cheryl is formulating a product, she always chooses ingredients with a story that mean something to her. Cheryl believes that effective beauty treatments come from the ultimate blend of nature and science. She wants to educate women that treatments may never work to their full potential, if the skin does not have a good foundation.

Luxury Australian natural beauty brand MINENSSEY is delighted to be partnering with Sigourney Cantelo, one of Australia’s leading beauty journalists and influencers, as their Chief Experience Officer.

With 18+ years in the beauty industry, the former beauty and health director of Vogue Australia founded her multimedia platform Beauticate in 2014 to curate the industry from an insider’s perspective, empowering women to make informed choices from the myriad of products and services available to them.

In her new role as Chief Experience Officer for Minenssey, Sigourney brings her trusted eye to oversee the brand’s growing range of natural beauty and skincare essentials. She will consult on new product development from a consumer perspective, ensuring each innovation meets the needs of the discerning global beauty consumer, and apply her expert touch to creating content for Minenssey’s channels. Sigourney will also be an integral part of the journey as Minenssey expands into a full skincare brand in 2019.