18.08.21
We pitched our mask against these market leaders
Never a brand to rest on their laurels, the Minenssey team are constantly analysing the market and considering their product offering. They asked me to trial their Nutritious Skin Treatment Mask alongside two iconic sheet masks: the SK-II Facial Treatment Mask and Estee Lauder’s Advanced Night Repair Mask. Here are my thoughts. The SK-II Facial Treatment Mask was one of the first sheet masks to really make the category famous. When I was working at Vogue, I remember every makeup artist I interviewed backstage at fashion shows would have this mask in their kit. The SK-II mask contains...