We pitched our mask against these market leaders
We pitched our mask against these market leaders

Never a brand to rest on their laurels, the Minenssey team are constantly analysing the market and considering their product offering. They asked me to trial their Nutritious Skin Treatment Mask alongside two iconic sheet masks: the SK-II Facial Treatment Mask and Estee Lauder’s Advanced Night Repair Mask.  Here are my thoughts.     The SK-II Facial Treatment Mask was one of the first sheet masks to really make the category famous. When I was working at Vogue, I remember every makeup artist I interviewed backstage at fashion shows would have this mask in their kit.    The SK-II mask contains...

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The Backstage Multi-Masking Secret Picked Up At Fashion Week
The Backstage Multi-Masking Secret Picked Up At Fashion Week

Sigourney's edit   When the team at Minenssey called me to let me know they had partnered with fashion designer Michael Lo Sordo for Fashion Week, I couldn’t have been happier for the brand. It was a marketing coup and a total no-brainer – Lo Sordo’s luxurious designs couldn’t have found a more appropriate partner in Minenssey, or a better prep for the models’ skin. They had two questions for me: Would I mind going backstage at the show to report on the looks, and would I have time to go in for a fitting to be dressed for the show? Um…let me think...

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