Why I Changed My Mind About Masks

Why I Changed My Mind About Masks

Sigourney's edit


In the interests of full transparency, I’ll confess that I rarely bother with masks. Don’t get me wrong. I love the idea of them: a fast fix; a dermal do-over; a panacea for all your skin woes. But I treat them like a luxury; nice-to-do IF there’s time. And, naturally, there’s rarely time. I still write about them and love trying new formulations once or twice but beyond that they tend to fall later down my to-do list, somewhere between reorganising my shoe collection and de-pilling my cashmere jumpers.


However, my prejudice is somewhat challenged when I’m asked to a special pop-up Spa Session for cult Australian clay mask brand Minenssey. The invitation is from the brand’s founder Cheryl Ross – a beauty industry veteran and cosmetic formulator for over 15 years. I schedule it in promptly, eager to get her take on my Great Masking Conundrum…

Read the full article HERE


Story by Sigourney Cantelo, photography by Kira Céline. In association with Minenssey.

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