Blog

Sigourney's edit   As our skincare routines become more lengthy and complicated it’s no longer just about what you use, but when you use it. You might already have your head around the cleanser and toner part, but throw essences, serums, emulsions, ampoules and sheet masks into the mix and things get kind of foggy. In an effort to defog things a bit, I chatted to cosmetics formulator for Minenssey, Cheryl Ross. “I have always been a great fan of layering, it makes sense to me particularly for the harsh Australian climate,” explains Cheryl. “Such as liquids, light gels and...

Sigourney's edit   When the team at Minenssey called me to let me know they had partnered with fashion designer Michael Lo Sordo for Fashion Week, I couldn’t have been happier for the brand. It was a marketing coup and a total no-brainer – Lo Sordo’s luxurious designs couldn’t have found a more appropriate partner in Minenssey, or a better prep for the models’ skin. They had two questions for me: Would I mind going backstage at the show to report on the looks, and would I have time to go in for a fitting to be dressed for the show? Um…let me think...

I’m thrilled to share the news that I have taken on a consulting role with Minenssey as their Chief Experience Officer. As the company releases a full skincare line over the coming months, I’ll be advising on new product development and making sure that each launch is ideally positioned for the global beauty consumer. I’ll also be working closely with Cheryl and the team on all facets of product design as well as creating content for both Minenssey and Beauticate. I first came across the brand last year when the founder and formulator Cheryl Ross sent me their range of...